adidas starts new chelsea football club plan to show that...

To observe the introduction of the new Chelsea FC home shirt for the 2013/14 period, adidas has introduced a strong new plan a aItas Blue, What Else Mattersa motivating Chelsea supporters across the globe to go aall ina and choose the new 2013/14 home kit before seeing it. Adidas has generated a hero movie featuring a number of Chelseaas greatest stars and iconic image which will adorn the membership for the approaching period, to mark the occasion. The graphics and film demonstrate the programs and the responsibility that the players should go for the membership. The symbolism is the lead of the adidas marketing campaign in line with the belief that Chelsea isn't just a soccer club, not just a group, but something deeper and emotional. adidas representative said aThe strategy was developed based on the awareness that Chelsea could obviously possess abluea as a shade. Not only do they play about any of it, but they're the only team in the English Premier League that call themselves aThe Bluesa. Seeing as they've never been seen beforea the people take part and show their commitment to the colour and the programs that they will head to will inspire the supporters and show the membership The 1.5 minimum viral picture that has been made for the strategy features Juan Mata, David Luiz, Gary Cahill and membership chief John Terry. It starts with the journey of an individual fall of blue liquid dominating the screen before reducing to a locker bleeding adidasa renowned three stripes of blue liquid from its vent. The expectancy builds when you see Terryas legs being covered in blue and builds conspiracy as a hanging barrel of the blue begins to slowly pour developing a wall of paint. While the music falls and the pace picks up, the movie cuts to John Terry, Juan Mata and Gary Cahill, bear chested, sizing up the blue liquid before them. David Terry is then pictured, falling back into a of the blue fluid, a landscape that needed to be shot in a single take. The locker that has been bleeding the three stripes instantly explodes over Juan Mata, who maybe not flinch such is his dedication to being blue. H Cahill walks through the wall of paint in a dramatic scene before the climax of the film, which exhibits David Luiz, unrecognizable, but really well-known as he bursts out of a of blue from where he was immersed. Hours were spent two by each player on set to generate this unbelievable little bit of symbolism and film showcasing their responsibility, love and love to the membership. David Luiz, aI have actually liked being part of this morning, I would do anything for this club and to show my enthusiasm for being fully a Blue means anything to mea Juan Mata aThe orange would be to fit in with this team, as a person and a supportera. Petr Cech aI can say that painted in blue, It shows how blue I can be, Chelsea is really a enormous element of my life and Chelsea Football Club is becoming like my 2nd familya. The campaign premiered last April 5 and Chelsea supporters will have a way to examine the imagery for the duration of Stamford Bridge as Chelsea take on Sunderland. To see the video visit: http://youtu.be/m9kAH2v9200